I thought it was either Sweet Marie, or Mr. Big...or something, that came out with white chocolate. They must have had a hard drug in them because they were not available very long. I’m very sorry Patrick. The Schrafft Company prospered over the years, but eventually fell o hard times. I was just sitting here and reminiscing about candy from the 1970s, and thought of the 10:30 bar. I had to start searching the internet just to prove myself! I still remember what it tastes like!!!!! I am so close to getting the actual ingredients!! I will help contact me at joyce bonilla on FB and let's see what we can do!! We moved out of state when I was 7 and I never remember seeing them again. I live in Minnesota, and I loved getting the 10:30 bars at the bowling alley every Monday night when my dad bowled. We still talk about them, good times. I AM SOOOOO GLAD TO FIND OTHERS THAT KNOW AND LOVED THIS CANDY!!!!! This is "ASL 1102 at 10:30 The Candy Bar" by Rebecca Badgio on Vimeo, the home for high quality videos and the people who love them. LOVED IT!!! I recognized the flavor instantly when given one some ten years ago (they used coconut oil and real chocolate). Anyone else remember that? I would buy a case today if I could get my hands on some!!!! I am so glad as many that we remember the best candy bar ever made. It was the best candy bar. those red stripes were definitely cinnamon! Neither of my brothers nor my cousins could take more than a bite either, it tasted like vomit! I absolutely remember this AWESOME, did I mention AWESOME candy bar - I was just asking my co-workers have they heard of it - 10:30 was and still is the BEST candy bar ever made (there I said it). I don’t remember a transparent wrapper, though. Right now, all I want, is to find a picture of the 10:30 bar, but can't. They were the best! at only one store here in town back in the late 70’s. After years of asking people if they remembered the 10:30 bar, in person and on blogs/message boards, and dozens of internet searches I am so glad to find this page! The 10:30 Bar was wrapped in a transparent wrapper, which was to enhance sales as the bar had an appetizing appearance. By 1915, they had nine stores in Manhattan, one in Brooklyn, and one in Syracuse, NY as well as the facility in Boston. One of my all-time favorite candy bars as a kid, next to Nestle Coffee Crisp (Canada only). And you know, around 10:30 AM or so, it hit the spot. 1 decade ago. I thought I was the only one that remembered this delightful candy bar. They were these bite size cookies striped with milk chocolate and toasted coconut. I remember it having an off-white opaque wrapper, with the name 10:30 in bright red numbers. Everyone thinks I am crazy for suggesting that these existed! I'm sure they'd be a huge seller. 10:30 candy Bar (Schrafft’s Candy Company, 1970s) The 10:30 candy Bar was made by the Schrafft’s Candy Company in Charlestown, Massachusetts. Wish they would come back out with them I'd buy them by the case if i could! Ah, geez… I thought that the 10:30 was… hands down… the BEST thing out there!! Chocolate rations served two purposes: as a morale boost, and as a high-energy, pocket-sized emergency ration. When I was visiting cousins in their childhood neighborhood, which is where I live now, there were several candy stores in that area that carried them too. I started thinking maybe I made it up in my head. omg I look for these candies everywhere. PEople that understand my pain. Only 5 left in stock - order soon. This was my favorite (my brothers' too) candy bar. I don't know anyone who remembers them either! The stripes were cinnamon flavored. The 10:30 candy bar was, in my humble insignificant opinion, the BEST bar ever created!! I was born in Brooklyn and moved to Washington DC in the eighties. Thank God there are people out there who remembered the decadent 10 friggin' 30 bar!!! I remember in 1976 going every weekend to the store with a quarter and coming back home (Bronx, NY) up 11 flights of stairs and biting into it...it was SO worth it! I swear i use to make 2 to 3 trips to the store. I remember the taste was as unique as he name and neato keen groovy. I can't believe no one makes this anymore. But this chocolate bar does live on in many, many hearts. WooHoo! In Niagara Falls, NY you could get them everywhere. This was truly one of my favorite candy bars growing up. It was one of my favorites! I was in love with the 10:30 candy bar!!! I used to eat one of these every morning for breakfast my senior year in high school. I used to buy at least 1 or 2 every time we went to the corner store - they were 25 cents. This was in Brooklyn, NY in the mid-to-late 1970s. 7/11 was the spot to hang out after school,and a Slurpee and a 10;30 bar sure beat out milk and cookies. After school, my friends and I hanging out at the 7-11, putting our "next up" quarters on the new Space Invaders video game and hitting up the candy isle. IT WAS A GOOOOD CANDY. I think my love of white chocolate started with them. I was so miserable when they stopped selling them. I love all of you people who share my passion for this candy. I’ve been searching for evidence that it exists, i thought i was loosing my mind. One of the best ever made. The 30 pack is actually 6 boxes of 5 bars each. I always think about this candy bar...It was delicious, light and crispy...I thought by looking online, I would find hope in my search for this candy bar, but to no avail, their's no more 1030 candy bar too bad.. Im so glad i came across this blog. Both were around in the 1970's and 80's. Which makes me even want one more. Then I would answer and say a 10:30 bar. This site uses Akismet to reduce spam. I live in Long Island,New York and used to get mine at a stationary store after school and on weekends!! I remember Schraffts restaurants, too: we used to have one near us in Waterbury, Connecticut. ( Log Out /  The snack bar of the hospital I trained at in Bedford, Virginia. I'd eat 2 after...sad to say..ballet class. OK, so I used to go to the 7-11 in the afternoon and eat one of these while I played pinball. I was just searching the web to see if I could find some retro place that sold 10:30 candy bars and I found this site. //2007-06-05: inthe70s LOL Whatever happened to this candybar??? I loved this bar!! I used to blow my allowance on 10:30 bars. Thanks to all who share the memories! Sad, I would love to try them on my kids! I have searched my whole life for them, and now I find out that I willprobably never get to taste them again. omg that is the best candy bar in the world. OMG, I almost wanted to think I had imagined the whole thing too, but I distinctly remember purchasing this delicious one of a kind candy bar from a corner store a block and a half away from my house in Brooklyn during the early 70s! Outside of candy corn and Reese’s peanut butter cups, this was #3 on my big board. Line mini muffin tin with mini cupcake liners. For those of us with chocolate allergies, this was the best! The best candy bar ever. I am so happy to have found this site and all of you who allow me to know it was all real! It has been fun to read other memories of them and find I am not alone because no one I know remembers them either. ours were made by Nielsen, I think. I'm the only one I know who loved them. Who gets to deside which candies stay and which are axed???? Does anyone remember Fudge gum? There are incredible surprises in this festive bark, including dark chocolate, candy canes and cream-filled cookies. remember 10:30 candy bars? And yes! This candy has to go down in history, not as the most delicious candy bar, but … This was in a Northern Minnesota town. So sad when I couldn't find them anymore. omg my husband and I thought we were the only people on earth that remember this amazing candy bar!!! No, but seriously, I thought that maybe something was wrong with the candybar since shortly after I ate sooooo many I made myself sick. I wish I could find a recipe or at least a picture. They were my FAVS!!! did you like them? I used to buy them with my Alliance. Can anyone help? 10:30 Candy Bar; Abba-Zaba Chocolate; Altoids Citrus Sours; Altoids Ginger; Altoids - Dark Chocolate Covered; Anise Bears; Bazooka Blue Raspberry Bubble Gum; Beemans Chewing Gum - In 2018, Beemans, Blackjack, and Clove were reintroduced after the brands were purchased by Gerritt Verburg Company. Not only does it take me back to my childhood, but it was a darn good candy bar. I hope to experience the joy of a 10:30 bar in the near future!! Would you be so kind to email it to onatripw3@gmail.com ? I remember a Saturday morning commercial where I actually saw the candy bar for the first time, and this is what made me go to the candy store and buy one. :). Except for the fool who said he and his family could not eat them!! I’m in Oswego NY and absolutely loved 10:30 bars!..We all hope someone would remake it but when you can’t find a picture of it can we even hope the recipe is even available? Sharon: 10:30 bars were by Schrafft out of Charlestown, Mass. it is the best candy bar I ever had! I have been trying to re-create the recipe in my kitchen and remember white chocolate, cinnamon, and crisped rice, but I think something may be missing. Personally, I thought it was much too sweet for my liking. Thanks for All the information about the Schrafft's Candy Company!!!!! Now I kinda wish I could try one now. Is there any candy company out there that will make it again? Miss it so…, Dana, I am very sorry the post doesn’t include any photos of the 10:30 Bar. This bar was the “Bizzaro World” Neilsen Cinnamon Danish that is in the picture above, but sadly, the 10:30 was discontinued because the red stripes were made with food coloring that contained “Red Dye #2″… which was found to cause CANCER in Laboratory Rats!! I would get these from my neighborhood candy store several times a week. It's good to see there are so many who remember this candy bar. Frustrated until all of your posts. Discontinued Candy List. Finally, I have proof for my wife that this candy bar really existed, it wasn't just in my head. The coating has melted, solidified, and flakes off when you open so be careful. One of the Lewis products launched from the Schrafft factory in Sullivan Square in Charlestown, Massachusetts, was the 10:30 bar, advertised as “that candy bar that’s somethin’ else.” The 10:30 bar was made of crisped rice and a candied mixture that was covered with an off-white milk chocolate and could be viewed through a clear wrapper, a sales enhancer, given the bar’s appetizing appearance. I remember going away to college near the New York / Quebec border and getting the Neison version called Danish as a substitute, but it never replaced the 10:30 bar. i … Wow - most of the comments mirror mine! i knew the tasty 10:30 bar existed! It was the only bar I ever asked for. They were I. I AM NOT ALONE!!! Does anyone remember "Grape Duds?" It had a lightness to it, like it was the candy bar that angels would eat... probably still do, as no doubt they are available in afterlife vending machines. Too bad the company isn't around anymore; I'd totally buy the candy again. Anyway, here’s one photo I could find. If any chocolate maker would duplicate the recipe, they could have a best seller on their hands 😉. ooooh i miss that candy bar!!! Answer Save. The 10:30 bar was the very best. This was my favorite candy bar in high school in the late 70's in White Plains NY - I ate one every day! I also remember fudge gum, and Adams Sour Gums in sour orange, sour apple, sour grape, and sour cherry but I believe there are more flavors I can't remember. Found someone who is a candy wrapper collector and he is going to pull a 10:30 wrapper!! I cant find a single photo or old ad for one anywhere. I also have food pages for the 80s and 90s. ( Log Out /  Wow - I loved this candy - bought them all the time in the Bronx. Wow! Ahh, sweet memories! The New York-New York Hotel and Casino in Las Vegas features a Schrafft's Ice Cream parlor. We keep a big supply ready for gift-giving. I remember buying a bunch of them when they first came out early in 1975. I knew it really did exist and wasn't a figment of my imagination. I couldn't believe it and just like others say it showed up, I fell in love and then it just disappeared. It was my favorite i would like one right now they need to start making them again. google_ad_channel = "9301152533"; I guess that's why I started thinking of 10:30 bars. You can't even find a picture of a 10:30 Bar anymore. Thanks Sean for the background on the candy company that made it. You people are nuts. So glad somebody remembers them...they were the best! Thank Goodness...it was driving me bonkers. Would buy the 10:30 bar from The Tolland Village Store in Ma. I vaguely remember an ad that showed a secretary type enjoying her 10:30 Bar with a coffee. Father started bring me these home every Friday after work as a treat. The 10:30 candy Bar was made by the Schrafft’s Candy Company in Charlestown, Massachusetts. They were the very best candy bar ever! Hello to all my fellow 10:30ians! Oops, my mistake, that was Adam K, Feb. 2010. Bonomo Taffy came back, though made in Vermont, instead of Brooklyn. I remember this candy bar and loved it, Not a single person I know ever heard of it! I loved the 10:30 bars, one of my all time faves. My first experience was in NorthCarolina in 1975, I brought one box for my entire family while on our road trip. Today, The Food Snot and his lovely wife Renae discuss Tom’s all time favorite discontinued and forgotten candy and chocolate bars. Loved the 10:30 bar! i honestly thought i was the only person in the world that remembered this wonderful candy bar...sweet heaven...i miss it soo much! I swear I would buy out all the stock if I ever did see them again. Relevance. I not only remember them fondly, I even remember their radio jingle: When it's 8:15 And you're out of steam If you miss the bus Don't you make a fuss It's time for a 10:30, Thank goodness. You are all correct, the best candy bar ever!!! when I was 7,8,9 I remember living next door to a candy store and always bought them, I found a retro candy shop online and they said most requested candy bar that is no longer made, I remember the 10:30 candy bar had the white icing and pink stripes, which is what initially drew me to it. THE LAST TIME I HAD A 10:30 CANDY BAR WAS ABOUT 1978/79 IN ASTORIA QUEENS WHERE I GREW UP. Even my name is after a candy company! We use to collect loose change from around the house, cash in bottles and cans just for that 10:30 bar in the late 70s. Now I'm the parent and I have been searching for "the greatly fabled" 10:30 bar for my son to try. Submit a story or info about 10:30 candy bar,